January 5th, 2023
22 mins 36 secs
About this Episode
Join us on Be Brave at Work as we speak with Dalia Feldheim. Dalia — Ex CMO, TEDx and keynote speaker and author of the book Dare to Lead Like a Girl (with a foreword by Sheryl Sandberg) — knows that the foundation for a healthy workplace is compassionate leadership that prioritizes people and allows everybody to show up as their whole selves on the job. This, she says, is exactly what organizations today must create to retain talent and bring back happiness and purpose among their teams. For leaders, this means constantly making progress toward embodying the traits Feldheim refers to as the “5Ps of leading Like A Girl”—and giving their teams the support they need to do the same.
As a marketing executive, Dalia Feldheim led some of the world’s most iconic advertising campaigns for Procter & Gamble including: Always #LikeAGirl (2014 winner of 14 Cannes awards and Forbes 2020 10 Most Influential Campaigns of the Century) and Whisper’s "Touch the Pickle” (2014 winner of Cannes Sheryl Sandberg Glass Ceiling Award). A citizen of Israel, she began her career as a platoon commander in the Israeli Defense Forces—an apt preparation for intense leadership roles. After 21 years in the corporate world, Dalia has pivoted her career back to her roots in psychology with a mission to help organisations find purpose and joy at work. Today, Dalia is the author of Dare to Lead Like Girl as well as an adjunct professor at the Singapore Management University where she teaches The Science of Happiness. Dalia is also an organisational psychologist running heartcentered
leadership development programs for some of the world’s largest tech companies and she is co-founder, in partnership with Dr. Tal Ben Shahar, of Uppiness: the worlds only online game helping employees solve their daily challenges using tools from the world of positive psychology.
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