December 15th, 2022
23 mins 29 secs
About this Episode
Join us on Be Brave at Work as we speak with Catherine Kaputa. Catherine is a personal brand strategist, award-winning author and founder of SelfBrand. Originally trained as an art historian in Asian art at Harvard, Catherine decided to follow her dream of being part of the dramatic changes taking place in the world of marketing and advertising. From Madison Avenue to Wall Street to the halls of academia, Catherine Kaputa perfected her ability to market products, places, and companies. Yet Catherine came to appreciate that one of the most important applications for branding is not for products — it’s for individuals to define their career identity and create their own success. That’s why Catherine wrote the award-winning book, You Are a Brand. Catherine has given branding presentations at many of today’s most innovative companies such as Google, Microsoft, PepsiCo, Intel, Merck, Unilever, and Citi. She has been ranked in the Top 30 Global Gurus in Branding. Her new book is The New Brand You: How to Wow in the New World of Work.
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